Now playing · Maui & Sons · Brand Hero · CTV brand film
Aleks
Kocev.
Commercial director. Fifteen years on both sides of the table.
I've directed for agencies and brands, and I've been the creative director signing off on the work. I know what the agency needs from the shoot, and I run the set to get it.
→ Get to know me.I'm a commercial director and creative director in Sun Valley, Idaho. I started in VFX at Sony Pictures Imageworks and Lola VFX, which is a polite way of saying I spent my twenties fixing other people's shots. Then I directed for Toyota through VICE and Saatchi & Saatchi, and later ran creative for the LA Kings and First Lite, so I've sat on the client side of the table too.
That's why I show up with a clear treatment, protect the idea the agency sold, and shoot what the edit needs the first time. It's less exciting than a reshoot. That's the point.
Broadcast spots, comedy, product films, tourism and documentary. Happy to talk about any of them.
Directing
Selected films · 2014 to 2026
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10Creative Direction
Rebrands, broadcast, OOH and campaigns. This is the other side of the table, and it's why I know what an agency needs from a director.
Previously VFX at Sony Pictures Imageworks and Lola VFX (The Social Network). Directed for Toyota through VICE and Saatchi & Saatchi, and a short documentary for VICE Fightland. Shot wallpapers for Apple and tourism spots for Discover LA in Korea, India and Los Angeles. Photo campaigns for NOS Energy Drink and Full Throttle. Also worked with the NY Islanders and Fucking Awesome.
Founder of Snagtooth, a branding and digital marketing agency, with a background in VFX and post-production. For director inquiries, write to me directly.